Novus Loyalty IPO Details, GMP Today, Subscription, Allotment, Price, Review, Listing Date
Latest Grey Market Premium & IPO Details
Novus Loyalty IPO 2026 – Key Info & Highlights
The Novus Loyalty SME IPO will open for subscription between March 17 and March 20, 2026. The total issue size is ₹56.79 crore, including fresh issue and OFS. The price band is fixed at ₹139 to ₹146 per share, with listing on BSE SME.
📌 IPO Details
| Company Name | Novus Loyalty IPO |
|---|---|
| Sector / Industry | Web based media and service |
| IPO Open Date | 17-03-2026 |
| IPO Close Date | 20-03-2026 |
| Allotment Date | 23-03-2026 |
| Refund Date | 24-03-2026 |
| Share Credit Date | 24-03-2026 |
| Listing Date | 25-03-2026 |
| Price Band | ₹139 - ₹146 |
| Lot Size | 1000 Shares |
| Min Investment | ₹2,92,000 |
| Total Issue Size | ₹60.15 Cr |
| Reserved for Market Maker | ₹3.36 Cr |
| Net Issue Size | ₹56.79 Cr |
| Fresh Issue | ₹44.82 Cr |
| OFS | ₹11.97 Cr |
| IPO Listing At | BSE SME |
| DRHP | View DRHP |
| RHP | View RHP |
| Anchor List | https://ipoinfoindia.com/uploads/anchor-doc/novus-loyalty-anchor-20260317002828-6685.pdf |
| Issue Type | Book Build Issue |
| Face Value | ₹10 Per Equity Share |
| Promoter Holding Pre IPO | 95.62 % |
* All Dates are provisional
Quota Allocation
| Category | Allocation (%) |
|---|---|
| Retail Investors | 33.13% |
| QIB (Qualified Institutional Buyers) | 47.09% |
| Anchor Investors | 27.43% |
| HNI (High Net Worth Individuals) | 14.20% |
| Reserved for Market Maker | 5.58% |
📈 Grey Market Premium (GMP) Day-wise Trend
| GMP Date | GMP Price | Trend | Estimated Listing Price | Estimated Profit* | Last Updated |
|---|---|---|---|---|---|
| 25-03-2026 | ₹0.00 | - | ₹0.00 | ₹0.00 | 25-03-2026 09:45 |
| 24-03-2026 | ₹0.00 | - | ₹0.00 | ₹0.00 | 24-03-2026 23:20 |
| 23-03-2026 | ₹0.00 | - | ₹0.00 | ₹0.00 | 23-03-2026 23:20 |
📝 About Novus Loyalty
Novus Loyalty Limited is a technology-driven company incorporated in 2011 that provides loyalty and rewards solutions to businesses across multiple industries such as Fintech, E-commerce, Banking, Software, FMCG, Real Estate, Retail, and Healthcare. The company offers a modern loyalty management platform built using advanced technology to help organizations improve customer engagement, retention, and marketing performance through customized reward programs and digital campaigns.
The company provides both customizable and ready-to-use program models including point-based rewards, cashback offers, event-triggered campaigns, purchase-linked promotions, digital vouchers, and customer engagement programs. Its platform is flexible and can be easily integrated with existing systems, allowing seamless operation across web applications, mobile apps, and physical stores for a smooth and unified customer experience.
Novus Loyalty offers both On-Premises and SaaS (Software-as-a-Service) deployment models along with AI-powered analytics to help businesses manage loyalty programs efficiently.
On-Premises solutions are installed on the client’s own servers or private cloud, giving full control over data security and customization, which is suitable for large enterprises with strict compliance requirements. SaaS-based cloud solutions are subscription-based, easy to implement, and highly scalable, making them ideal for companies looking for quick and cost-effective deployment.
The company operates in both Indian and international markets. In India, it serves clients across states including Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka. Globally, the company has a presence in countries such as the UAE, USA, Australia, and Puerto Rico, providing technology-based loyalty and rewards solutions to a diverse range of customers.
With a strong focus on technology, analytics, automation, and customer experience, Novus Loyalty Limited aims to deliver reliable and scalable loyalty solutions that help businesses build long-term relationships with their customers.
Novus Loyalty Revised Financials
Profit / Loss & Total Assets (Last 4 Periods)
| Period Ended | Assets | Total Income | Profit After Tax | EBITDA | Net Worth | Reserves & Surplus | Total Borrowing |
|---|---|---|---|---|---|---|---|
| 30 Sep 2025 | 21.83 | 71.43 | 5.80 | 7.79 | 18.89 | 6.64 | - |
| 31 Mar 2025 | 14.81 | 104.63 | 3.58 | 5.69 | 13.09 | 13.08 | - |
| 31 Mar 2024 | 12.36 | 73.61 | 2.96 | 4.82 | 9.50 | 9.49 | 0.82 |
| 31 Mar 2023 | 13.38 | 59.61 | 0.55 | 2.27 | 6.54 | 6.53 | 3.53 |
Note: All figures are in ₹ Crore. Positive values indicate profit. Borrowing blank means no data available.
Novus Loyalty Ltd. Objects of Issue
- ₹13.00 Cr – Investment in Product Development and Platform Enhancement – The company will use the funds to upgrade its existing technology platform, improve service capabilities, and develop new products to strengthen its loyalty and rewards solutions business.
- ₹9.62 Cr – Business Development and Marketing Activities – The proceeds will be utilized for expanding business operations, marketing initiatives, brand promotion, and hiring skilled manpower to support future growth.
- Remaining Amount – General Corporate Purposes – The balance funds will be used for general corporate purposes, working capital requirements, and potential inorganic acquisitions to support long-term business expansion.
Novus Loyalty Ltd. Strengths
- Comprehensive Loyalty Solutions – The company offers end-to-end loyalty and rewards solutions including program design, technology platform, fulfillment, and customer engagement services, allowing clients to manage their loyalty programs efficiently.
- Experienced Promoters and Management Team – Novus Loyalty is led by experienced promoters and a skilled management team with strong industry knowledge in loyalty programs, fintech services, and customer engagement solutions.
- Quality Assurance and Certified Processes – The company follows structured quality control procedures and certified processes to maintain service standards and ensure reliable delivery of loyalty and reward solutions.
- Presence in International Markets – The company serves clients not only in India but also in international markets, which helps in expanding business opportunities and diversifying revenue sources.
Novus Loyalty Ltd. Risk Factors
- Revenue Depends on Few Major Clients – The company generates a large part of its income from a limited number of customers. If any major client reduces business or stops working with the company, it may negatively affect revenue and profitability.
- No Long-Term Contract Assurance – Most of the company’s projects are based on short-term or order-based agreements. Because of this, future revenue is not fully predictable and may vary from year to year.
- Business Relies on Technology Systems – Operations are dependent on software platforms and digital infrastructure. Any technical failure, server issue, or cyber incident may interrupt services and impact business performance.
- Strong Competition in Industry – The loyalty, rewards, and fintech service sector has many competitors. The company must continuously improve its services to maintain its market position.
- Small Team and Expansion Challenges – The company operates with a limited workforce, and rapid expansion may require additional skilled employees, which could increase costs.
- Risk Related to Data Security – Since the company handles customer and transaction data, it faces risks related to cyber attacks, data leakage, or unauthorized access.
- Possible Cash Flow Pressure – In some financial periods, the company has experienced pressure on cash flow, which may affect operations if such situations continue in the future.
Company Information
Founded in: 2011
MD / CEO: Deepak Tomar
Address: 727, Udyog Vihar Phase V, Industrial Complex Dundahera, Gurugram, Haryana, 122016, India
Website: www.novus-loyalty.com
Phone: +91 9717154514
Email: investor@novus-loyalty.com
IPO Quick Info
17 Mar 2026
20 Mar 2026
Upcoming
Lead Manager(s)
- Smart Horizon Capital Advisors Pvt.Ltd.
Frequently Asked Questions
Novus Loyalty Limited provides loyalty and rewards solutions, customer engagement programs, and technology-based platforms for banks, fintech companies, and corporate clients.